Work with Me
Do you have an interesting idea?
I am always happy to work with people on creative projects. Sometimes the digital landscape can be daunting. The online world moves quickly and it can be hard to keep up. Whether you are an artist from Cork or an ice-cream man from Ballyhaunis you are probably way too busy in the day to day to spend your time learning the ins and outs of analytics or search engine optimization. That’s where I can help! Whether you just want to have a short chat about local SEO or you would like to work on a full time project never be afraid to drop me a line. I am always willing to give people a hand with the things I love.
The first goal of the digital marketer is to attract customers. With search engine optimization (SEO) you can use techniques to help make your website higher in the Google search rankings.
Blogging is a great way to help your SEO effort and tell people about your business, products and values. Engaging with your target audience is important and allows you to make a personal connection with potential customers.
Social media is a part of many peoples daily lives and Social media marketing can go along way if used correctly. It is important to remember that people don’t use social media to be told what to do (buy/signup for/like). So you need to adapt your strategy to one that is well, socially acceptable. You wouldn’t try to sell your products to your best friends every time you meet them would you?
Paid search advertising is also a great way to get people clicking on your site. Whereas billboards and newspapers are circulated to broad swathes of the population, paid search services such as Google Adwords or Facebook Ads you can target people who are interested in what you have on offer.
Turning visitors into leads
Getting people to your site is not enough, you have to tailor the user experience in a way that increases revenue. Landing Pages are a great way to improve conversion. This allows you to customize the page your visitor lands on depending on what they where looking for. For example if you are are garden center you can show different pages to different customers. Customer A searches for gardening tips so you direct them to a page with tips and an option to sign up for a weekly tip newsletter whereas customer B just needs your company address to pick up some grass seeds and you customize their experience to best suit their needs.
Calls to action are very powerful when used correctly. What is important is that you inform your prospective customer of the value of taking your suggested course of action. Whether is it newsletter signups or product purchases, making sure your calls to action are optimized can make a big difference.
Always be closing
If you have seen glengarry glen ross then Al Pacino has probably taught you to ” always be closing”. Without attracting customers your site would have no visits. Without closing you are wasting your time attracting anyone. Fear not! There are tried and tested techniques to get the most out of your generated leads.
Analysis and testing allows you to try things out, get feedback and finally tweak your site to maximize close rates. Email marketing is another great way to follow up leads and remind them about the great products and value they will receive by choosing you.
What are you waiting for
Get in touch and lets work together.
Email : email@example.com